Review of Russel Brunson's DOTCOM Secrets
DotCom Secrets is a guide to building and using sales funnels to increase online sales. The book focuses on direct response marketing, which is a technique that aims to convert customers through a series of steps, much like traditional offline sales funnels. The book is divided into chapters, with each chapter explaining a specific sales funnel technique, including the use of hooks, stories, offers, and value ladders. It also provides guidance on building lead funnels, unboxing funnels, presentation funnels, back-end funnels, and follow-up funnels. The book teaches readers how to build funnels using the ClickFunnels software and how to track their performance with metrics like Cost Per Acquisition (CPA) and Average Customer Value (ACV).
Get Russell Brunson's Book Here: https://amzn.to/40fpW0m
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