Review of High Ticket Courses By Joel Earlway

This Book is a guide on how to build a business using high-ticket courses. It outlines the “Descension Model” which involves starting with a premium offer and then scaling down, as opposed to the common “Ascension Model” which starts with a freebie and works its way up. It outlines the importance of identifying the ideal customer, crafting a powerful offer, and using a minimal viable funnel to generate leads. The book also emphasizes the importance of a customer journey map to ensure customer success and avoid burnout. Finally, it explores the concept of asset-building through intellectual property and encourages readers to think big and challenge limiting beliefs in order to achieve greater success.

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