The 22 Immutable Laws of Marketing, by Al Ries and Jack Trout
The book, The 22 Immutable Laws of Marketing, by Al Ries and Jack Trout, presents a framework for understanding and applying marketing principles to achieve success. The authors posit that there are fundamental laws of marketing that, if understood and followed, can lead to a company's success, but violation of these laws can lead to disaster. They discuss the importance of being first in the customerā€™s mind, defining a specific category for your product, and owning a particular word or attribute in the market. The book provides a framework for understanding how to create a clear, focused message and develop a strong brand identity to build a successful marketing campaign.
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