Notary Courses, Classes, Coaching and Training
Nov 03, 2022My first recommendation would be to run like hell from the dumpster fire that calls itself The National Notary Association. (NNA). It’s nothing personal, but I can’t in clear consciousness recommend them. What’s more peculiar than the poor service, basic articles & over-charging is the fact that no one else is calling them out! Come on BILL SOROKA! MARK WILLS, Notary2Pro, Apostille Queen? Will any of the industry leaders besides Jeremy Bellmont call them out?
Moving On…
The first thing you should do is seek out your state’s manual. Most are free PDFs available for download off the SOS websites.
This will give you a framework for your notary service. Unfortunately, most “notary workshops”, “notary master classes” and other notary coaching are usually consumed with technique. While undeniable that it is important to have a firm understanding of the processes for the proper execution of loans, apostilles, and other notarial acts for professionalism’s sake, it will do NOTHING FOR YOU to put money in your pocket. This seems to be an issue that is scarcely, poorly, or NOT addressed at all by most in the “Notary Coaching” world. All the notary courses & various arsenals of “NOTARY GADGETS” won’t do you a lick of good if you don’t have Traffic. And Traffic is people. Customers. Phone calls. Revenue.
The issue seems to be a secondary one that is glossed over by the notary stars of today with cliches like “hand out business cards” as if you weren’t doing that already. Other canned “signing agent marketing” ideas like popping in on title companies, joining clubs & even cold calling work with some limited effectiveness, but is this the best our notary mentors have to offer? Why is NO one teaching how to harness the most powerful revenue, referral, lead generating magnets of all time? You know…the internet! This is the real secret sauce, and with a few calculated (albeit tedious) moves like a game of chess you can checkmate your local market every time.
It is a great idea to have a multifaceted marketing approach to your notary business which includes well-placed physical advertisements (like window decals), a solid referral base, and so forth. But the gift that keeps on giving is online. 24/7 website traffic. As I wondered why & when someone was going to cover this “next level” marketing for notaries, I realized it doesn’t exist in a simplistic step-by-step form. Until now.
In our flagship course, NOTARY PROSPERITY ACADEMY , we address the rudimentary training as it is inescapable. Yes, you need NNA credentials, background, bonding, E & O. We address the long list of high-value signing services, platforms, directories & so forth. Just like Jon Snedeker does in his “Signing Agent Blueprint”. We take it further though. We address the most viable notary side hustles in “how-to” tutorials that make the most sense to add to when starting a notary business model easily enough. The best of low-start-up/high markup, if you will.
But…we also added the “secret sauce”. How to dominate/devastate/decimate/overload/outshine/out brand your competition by leveraging google and other engines, simplified local SEO strategies, lead magnets, landing pages, click-funnels, web-hooks, Facebook ads, (not page boosts) and the latest web 2.0 sites have to offer. The best I can tell, no one else is teaching what we are rolling out. Fair warning though our course asking price won’t stay where it is at. Just by the sheer nature of the value of what we are teaching, I HAVE to limit enrollment to only the most serious.
Wishing you the best in your notary journey,
Mark & Grace